Marketing Mail Services

Admail: Connect with more than 1.5 million letterboxes to boost your business

Looking for a cost-effective way to deliver your message directly to households and businesses islandwide? Admail is SingPost’s non-addressed mailing service that does just that. Designed for advertisers aiming to reach a wide audience, Admail makes mass advertising simple and efficient.

Whether promoting products, services, or special offers, this service ensures your message reaches your target audience, maximising visibility and impact. You can strategically choose the geographic areas or housing types you want to target, and our extensive letterbox network guarantees that your marketing materials will be placed directly into every recipient’s letterbox.

With Admail, you can focus on your creative outreach efforts while we manage the delivery, ensuring your message gets across reliably, affordably, and at scale.

Benefits of Admail

Reach Out To Households In Singapore

Gain direct access into each recipient’s letterbox, thus ensuring that your marketing message is being read.

Increase Engagement

Capture your recipients’ attention and maintain their interest with a creative mailer that engages their senses.

Cost-Effective

Delivering your message directly to every letterbox in Singapore at minimal cost.

Drive Lead Generation

Expand your reach to more letterboxes and attract more eyeballs, accelerating your lead generation efforts.

Enable Product Sampling

Include product samples with your mailers, allowing recipients to experience your product at home. This increases the likelihood of positive responses.

Extensive Delivery Network

Our ability to handle large mail volume means that your mailers can reach every household in Singapore within days.

Types of Advertising Mailers

Brochures/Flyers

Amplify your marketing message with cost-effective communications. Add a QR code to track and enhance engagement with potential customers.

Thematic Discount Booklets

Sales promotion to drive awareness to an event/campaign. Everyone loves to receive a deal!

Creative Mailers

Create a higher brand recall through a creative or premium Admail that stands out for recipients' attention.

Sampling

Product sampling allows recipients to try products at their own convenience and entice them for actual retail purchase.

Tap Our Database to Reach Your Audience

70%

Residences in HDB estates

15%

Private apartments and condominiums

Private landed properties

10%

Commercial units across Singapore

Examples of Campaigns using Admail

FMCG

Launch sampling of new laundry detergent in all residences across the island.

Well-Being Campaign

Timely distribution of wellness related mailers to targeted recipients in client-specified areas.

Public Sector

Effective and timely distribution of nationwide communication to all households in Singapore.

Admail Case Studies

Domino's Pizza used creative marketing via Admail to drive sales and win customers.

Food & Beverage

Attracted new customers
Boosted brand awareness
Strengthened brand loyalty

Heavenly Engineering expanded its business reach and improved efficiency by utilising SingPost's advertising services.

Home Services

Extended market reach for aircon servicing
Saved time and resources
Enhanced service quality

Streetdirectory collaborated with SingPost for timely delivery of Homedirectory, resulting in higher customer satisfaction and subscriber growth.

Publishing

Gained more subscribers
Increased advertisers
Achieved higher customer satisfaction

Manage or Grow Your Business with Mail360

Log in to Mail360 to manage your existing Admail and HomeDirect campaigns with real-time tracking, or contact our sales team to start reaching over 1.2 million households across Singapore’s most trusted network.

Resources

General Terms & Conditions

Admail Terms & Conditions

Contact us to learn more about Admail and request a quote

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