- Customers can now drop off parcels at more than 160 manned Cheers outlets across Singapore
- Cheers outlets will now also offer SingPost’s pre-paid smartpac packaging and pre-paid labels for sale
Neo Su Yin (SingPost GCOO) with Mohd Asyraf Bin Ab Rahim (Delivery staff) outside a Cheers outlet
Mohd Asyraf Bin Ab Rahim (Delivery staff) collecting shipments from Cheers stores
Singapore, 5 September 2025 - Singapore Post Limited (SingPost) today announced the expansion of its POPStop network to all manned Cheers outlets across Singapore, further strengthening convenience and accessibility for customers.
With the addition of more than 160 staffed Cheers convenience stores island-wide, SingPost is embedding postal services directly into neighbourhoods, enabling customers—especially digital marketplace sellers and eCommerce users—to enjoy quick and fuss-free access to shipping services right where they live and shop.
What Customers Can Expect:
- Seamless Parcel Drop-Offs and Returns: Send out or return parcels at any manned Cheers store, anytime
- Easy Purchase of Shipping Essentials: smartpacs and prepaid labels available for immediate purchase in-store
- Islandwide Accessibility: customers and small business owners now have a service point for eCommerce logistics in more than 160 Cheers stores across Singapore
"This initiative harnesses SingPost’s strengths to enhance the customer experience,” said Neo Su Yin, Group Chief Operating Officer, SingPost. “By expanding our network of service touchpoints, customers can now enjoy easier and more flexible access to essential eCommerce services—whether they are dropping off parcels, making returns, or purchasing shipping supplies. We remain committed to delivering solutions that keep pace with evolving customer needs and lifestyles, ensuring greater convenience wherever they are.”
Ms Jo, Drylah TikTok shop seller said: “As a TikTok Shop seller focused on eco-friendly refillable dehumidifiers, formaldehyde removal and odour control products, having SingPost POPStops and shipping supplies at Cheers stores has made things so much easier! I can pick up smartpacs and prepaid labels anytime—even late at night—and drop off parcels all in one go. With Cheers stores conveniently located in my neighbourhood, it gives me greater flexibility and makes running my business hassle-free, especially with their extended hours.”
SingPost is fully committed to ensuring an efficient and customer-focused rollout of its enhanced services. With this launch, eCommerce services have never been closer or more convenient to Singapore’s residents and businesses.
POPStop
POPStops are dedicated service counters that allow customers to seamlessly fulfill eCommerce-related needs, such as dropping off parcels, returning online purchases, and purchasing basic shipping supplies – all within a single visit. Launched in 2023, the initiative has quickly gained traction, with SingPost recording an average of 180,000 parcel drop-offs per month.
smartpac
smartpac is SingPost’s convenient, postage-paid poly mailer, designed to make sending parcels within Singapore simple and secure. Available for purchase at Cheers stores in both Small (22cm x 15cm) and Medium (33cm x 24cm) sizes, smartpacs include local postage and tracking—removing the need to weigh items or queue at the post office. Delivery is also made directly to recipients’ letterboxes.
Prepaid Label
Prepaid Labels are self-adhesive, postage-paid labels that come with tracking, offering a convenient and efficient solution for small parcels (up to 2kg) that are delivered locally to letterboxes. Users can skip queuing at the post office to weigh parcels and calculate postage, making this option ideal for eCommerce sellers and SMEs seeking a hassle-free shipping experience.
About Singapore Post Limited (SingPost)
Singapore Post (SingPost) is a leading postal and eCommerce logistics provider in Asia Pacific. The portfolio of businesses spans from national and international postal services to warehousing and fulfilment, international freight forwarding and last mile delivery, serving customers in more than 220 global destinations. Headquartered in Singapore, SingPost has approximately 3,000 employees, with presence in 14 markets worldwide. Since its inception in 1858, the Group has evolved and innovated to bring about best-in-class integrated logistics solutions and services, making every delivery count for people and planet. www.singpost.com
MEDIA CONTACTS
SingPost
Belinda Tan - belinda.tan@singpost.com
Hong Mei Yu - hongmeiyu@singpost.com
