Media Centre

13 Dec 2016

SP eCommerce launches Triumph International’s new Singapore and Malaysia online stores


SINGAPORE, 13 December 2016 – SP eCommerce (, a Singapore Post Limited (STI: S08) subsidiary, worked with Triumph to launch two new and optimised online stores for Singapore ( and Malaysia ( The two online stores have been re-designed and enhanced in areas such as product categorisation and recommendation to create a better online shopping experience. The new online stores went live recently.

Since the launch of Triumph’s online shops two years ago, they have provided the most convenient way for modern women to shop in this digital age. With the latest updates, Triumph has also integrated their online stores with Instagram, allowing Triumph fans to share photos via on-site social feeds.

Incorporating a host of custom extensions designed by SP eCommerce – including zip code validation, redesigned navigation and SingPost POPStation deliveries – the revamped webstores make browsing of over 5,000 styles easier and faster than ever. Visitors can now enjoy a smoother, more intuitive experience on both desktop and mobile, in a secure online shopping platform.

Triumph customers can also look forward to further improvements to the online stores’ product recommendation engine, as well as wish list functionality, in the near future.

“Customer Experience is our top priority,” said Sheryl Wong, Commercial Director, Triumph International Singapore & Malaysia. “Serving up a great brand experience has always been at the core of what we do, and that is only possible with a holistic focus on our shoppers’ experience. These site updates are another step for us along the journey towards giving customers the superior convenience they expect and deserve in today’s online shopping space.”

“It is essential for us to utilise the best expertise and best practices in this area to support our continued growth. With SP eCommerce, we are pleased that we are able to stay abreast with the latest digital trends, enabling us to provide our customers with an ever-enhancing online shopping experience.”

Marcelo Wesseler, CEO of SP eCommerce, added: “Riding on the growth of eCommerce in Southeast Asia, Triumph can definitely reap great benefits by deepening their reach digitally. We are excited to be working with a global brand like Triumph and helping them realise their business potential through eCommerce, as they continue expanding and exploring the rich Southeast Asian eCommerce landscape.”


About SP eCommerce

SP eCommerce, a Singapore Post Limited (STI: S08) company, is a leading Asia Pacific full-service eCommerce provider. With end-to-end eCommerce services covering enterprise-grade eCommerce Technology, Warehousing, Delivery & Returns Management, Webstore Operations, Customer Care and Performance Marketing, SP eCommerce helps global brands launch and expand their online business in Asia Pacific.


About Singapore Post Limited

For over 150 years, Singapore Post Limited (SingPost) as the country’s postal service provider, has been delivering trusted and reliable services to homes and businesses in Singapore.

Today, SingPost is pioneering and leading in eCommerce logistics as well as providing innovative mail and logistics solutions in Singapore and around the world, with operations in 19 markets.

Building on its trusted communications through domestic and international postal services, SingPost is taking the lead in end-to-end integrated and digital mail solutions. The suite of SingPost eCommerce logistics solutions includes front end web management, warehousing and fulfilment, last mile delivery and international freight forwarding.

SingPost has been listed on the Main Board of the Singapore Exchange since 2003. The market capitalisation of SingPost stood at $3.53 billion as of 31 March 2016.


Media Contact

Hong Mei Yu
T: +65 6845 6298