05 Jul 2018

SingPost signs SEA logistics and warehousing master contract with Specialized bicycles

SINGAPORE, 5 July 2018 – Singapore Post Limited (SingPost) today announced the signing of a logistics and warehousing contract with premium global bicycle brand, Specialized Bicycle Components, in a deal that will speed up deliveries of Specialized products to riding enthusiasts across Southeast Asia.

The three-year tie-up will see Specialized moving its regional warehousing operations from Hong Kong to SingPost’s regional logistics facility at the Tampines Logistics Park. As Specialized’s officially appointed Logistics and Warehouse Partner in Southeast Asia, SingPost will handle warehousing and sea freight for Specialized bicycles and equipment, as well as last mile deliveries and returns from Singapore and Malaysia.

SingPost’s expertise in logistics support and delivery services – coupled with Singapore’s central geographical location within Southeast Asia – translates to speedier service and response time for Specialized in the region.

“As frequent users of bicycles ourselves, SingPost is honoured to be able to bring Specialized’s bikes and products to the cycling community in Southeast Asia,” said Sara Gerdner Kalle, Head of Group Sales, SingPost.

“Our warehousing and delivery solutions will ensure that cyclists in the region have faster and easier access to Specialized bicycles and products, so they can pursue their passions with peace of mind.”

SingPost’s inventory management system and good warehousing practices at its Regional eCommerce Logistics Hub allow accurate and efficient management of the thousands of products that Specialized carries, said Hideki Mochizuki, Managing Director of Specialized Asia Pacific Pte Ltd.

“Our focus is always on the rider’s need for functionality and technically advanced products that provide a performance benefit. It’s what makes us Specialized. We want to make our products available to riders at the right time, at the right place, and we apply the same concepts to logistics management”, he said.

“With our new contract with SingPost, we are at the forefront of reinventing the cycling business model and exploring new ways to make bikes a central part of people’s daily lives across Asia.”


About Singapore Post Limited

For over 150 years, Singapore Post (SingPost) as the country’s postal service provider, has been delivering trusted and reliable services to homes and businesses in Singapore.

Today, SingPost is pioneering and leading in eCommerce logistics as well as providing innovative mail and logistics solutions in Singapore and around the world, with operations in 19 markets.

Building on its trusted communications through domestic and international postal services, SingPost is taking the lead in end-to-end integrated and digital mail solutions. The suite of SingPost eCommerce logistics solutions includes front end web management, warehousing and fulfilment, last mile delivery and international freight forwarding.


About Specialized

Specialized Bicycle Components was founded in 1974 by riders for riders. Based in Morgan Hill, California, we focus on the rider’s need for functional and technically advanced products that provide a performance benefit.


Media Contact

Philip Lim
Tel: +65 6845 6635
Email: philiplim@singpost.com