18 Nov 2019

MyPostman campaign rolls out islandwide

Households and businesses across Singapore can now know their postman and provide direct feedback on postal services

  • National roll-out follows a two-month trial that received 1,000 ratings for postmen, averaging 4.5 stars
  • Close to 2 million fridge magnets to be delivered to all households and businesses by year-end
  • Campaign features over 1,000 postmen serving the Nation

Singapore, 18 November 2019 – SingPost has officially launched its MyPostman campaign nationwide, encouraging some 2 million households across Singapore to get to know the postman serving them, as well as provide a platform for service ratings and direct feedback on their service.

The islandwide roll-out follows a successful trial held between 16 July and 16 September 2019 in Yishun and Bukit Timah. The trial, covering over 130,000 households served by 80 postmen, saw an overwhelming support by residents. Over the two-month period, about 1,000 ratings were achieved, with an average score of 4.5 stars out of a maximum of 5, given to the postmen.

As part of the campaign, close to 2 million sets of fridge magnets will be distributed to every residential household and business unit across Singapore in phases from now until the end of the year. The set of colourful fridge magnets will contain information on the MyPostman.sg website, as well as a QR code that users can scan using their mobile devices to access the website.

Since 1 November 2019, households have been receiving their fridge magnets, as the campaign rolls out to more districts across Singapore progressively. Residents can access the website and key in their postal code to find out the postman serving their area. In addition, residents can also provide feedback, words of encouragement or rate the service they have received.

To be launched in phases from now until the end of the year, the detailed roll-out dates are as follow:

Districts Postal codes beginning with Launch date
North
North-East
West
09
10, 11, 12, 13, 14, 15, 16
27, 28
31
53, 54, 55, 56, 57
60, 61, 62, 63, 64, 66, 67, 68, 69
70, 71, 72, 73, 74, 75, 77, 78, 79
80, 82, 83
Live
East 37, 38, 39
40, 41, 42, 43, 44, 45, 46, 47, 48, 49
50, 51, 52
81
29 November 2019
Central/CBD 01, 02, 03, 04, 05, 06, 07, 08
17, 18, 19
20, 21, 22, 23, 24, 25, 26, 29
30, 32, 33, 34, 35, 36
13 December 2019

MyPostman was conceived earlier this year to establish a better bond between residents and their postman, as well as to build a better understanding of Singapore’s postal workforce and to elevate SingPost’s level of service. The concept behind the campaign lends its roots from Singapore’s kampong days, where residents were deeply acquainted with their postmen, whom they interact on a daily basis whenever mail was delivered.

SingPost Group Chief Brand and Communications Officer Robin Goh is happy that MyPostman has received overwhelmingly favourable response from Singaporeans and residents. “The campaign was designed to build stronger bonds between the community and their postmen, and the trial has shown us so.

“The positive feedback from the residents have also helped in boosting the morale of our workforce and bolster the pride they take in being part of the Singapore postal workforce,” Mr Goh added.


For media enquiries:
Shannon Lim (Mr)
+65 9728 8580

About Singapore Post Limited

For more than 160 years, Singapore Post (SingPost), as the country's postal service provider, has been delivering trusted and reliable services to homes and businesses in Singapore. Today, SingPost is pioneering and leading in eCommerce logistics as well as providing innovative mail and logistics solutions in Singapore and around the world, with operations in 19 markets.

Building on its trusted communications through domestic and international postal services, SingPost is taking the lead in end-to-end integrated and digital mail solutions. The suite of SingPost eCommerce logistics solutions includes front end web management, warehousing and fulfilment, last mile delivery and international freight forwarding.