Articles

Getting Ready for Singles’ Day 2015: Dealing with Post-Singles’ Day Challenges

Author: Marcelo Wesseler, CEO of SingPost eCommerce

The sheer size of Singles’ Day introduces its own fair share of challenges that can extend well beyond the shopping holiday. From dips in sales to substandard delivery processes, brands and merchants need to be able to address these concerns early on or risk losing the momentum afforded by...

Read More

Getting Ready for Singles’ Day 2015: Best Practices for eCommerce Merchants

Author: Marcelo Wesseler, CEO of SingPost eCommerce

The record-breaking success of Singles’ Day underscores the importance of online sales events for Asia-facing retailers.

Getting Ready for Singles’ Day 2015: Learnings from Singles’ Day 2014

Author: Marcelo Wesseler, CEO of SingPost eCommerce

As online shoppers get ready for another Singles’ Day sale, eCommerce retailers should be taking cues from last year’s successes in order to maximize sales during Singles’ Day 2015.

Building The Business Case For Free Shipping

Author: Marcelo Wesseler, CEO of SingPost eCommerce

For online customers across the globe, shipping costs are one of the most important considerations when deciding where to shop. With retailers under pressure to offer complimentary delivery as a means of attracting and retaining customers, what are the effects of free shipping on an eCommerce...

Read More