Media Centre

01 Nov 2016

SingPost opens its new Regional eCommerce Logistics Hub, a scalable facility to serve the growth of eCommerce in Asia Pacific

  • Regional eCommerce Logistics Hub is SingPost’s largest eCommerce logistics investment in Singapore at S$182 million
  • eCommerce Logistics Hub features a fully automated parcel sorting and warehousing facility, is scalable and upgradeable for future needs reinforcing SingPost’s eCommerce logistics network and connectivity in the region
  • Centre of Innovation launched to harness technologies to develop new logistics and postal services

SINGAPORE, 1 November 2016 – Singapore Post Limited (“SingPost”) today announced the launch of its Regional eCommerce Logistics Hub (“eComm Log Hub”) located at the Tampines Logistics Park. The S$182 million facility is SingPost’s largest eCommerce logistics investment in Singapore to date.

The eComm Log Hub will be officially opened today by Singapore’s Deputy Prime Minister and Coordinating Minister for Economic and Social Policies, Mr Tharman Shanmugaratnam.

SingPost’s eComm Log Hub is a three-storey facility housing two warehousing floors, 150 simultaneous loading bays as well as an office block. The ground floor of the building houses a fully automated parcel sorting facility with a capacity of up to 100,000 parcels a day, and end-to-end sorting, shipping and returns management capabilities that enable quicker order fulfilment. The total built-up area is 553,000 square feet.

Automation plays a big part in the eComm Log Hub – beyond the fully automated parcel sorting system on the first floor of the facility, the second floor warehouse is also automated, resulting in the entire eComm Log Hub being integrated end-to-end from the eCommerce front-end platform to delivery. The eComm Log Hub will process parcels for delivery within Singapore and those to be shipped to destinations worldwide.

Said Mr Chua Taik Him, Deputy Chief Executive Officer of IE Singapore, “IE Singapore has been working closely with SingPost on strategies to scale its business in the region, facilitating its projects and partnerships with both brand owners and last mile fulfilment players. Given the strong growth of eCommerce in Southeast Asia, the launch of SingPost’s facility will further support its local and overseas growth. This will also enhance Singapore’s capabilities in fulfilment and facilitate more regional eCommerce trade flows."

The Management Team of Sephora Asia said, “This October, SingPost has begun providing us with warehousing services in Australia to handle our beauty and fragrance products. At Sephora, we believe in giving our customers a great end-to-end experience from the time they log in to the moment they receive their purchases. SingPost’s support is critical to delivering that flawless customer experience. With their new eCommerce Log Hub and great solutions like POPStations, we recognise that SingPost is propelling the eCommerce industry forward. We have found SingPost’s professionals to be very conscious of accuracy, cost and service quality.”

Mr Simon Israel, SingPost’s Chairman, said, “The opening of our Regional eCommerce Logistics Hub is another milestone in the expansion of SingPost’s eCommerce logistics network, which now spans 19 markets across Asia Pacific, Europe and the US. Singapore’s regional connectivity makes it ideally positioned to be a centre for eCommerce. Our Regional eCommerce Logistics Hub leverages on this geographic and infrastructural advantage. Everything in this building is scalable, which means we can keep upgrading it to meet the needs of the future.”

He added, “With the Regional eCommerce Logistics Hub, our POPStation network and our investments into technologies for new postal and logistics solutions, we are prepared for a sustainable future of car-lite cities and the sharing economy. SingPost is therefore able to shape and play a broader role in how urban logistics is done in Singapore.”

SingPost’s Centre of Innovation

At today’s opening ceremony, SingPost will also launch its Centre of Innovation (“COI”).

The COI was set up in August 2015, with support from the Economic Development Board, to carry out research into new logistics and postal services and products, in collaboration with research institutions and institutions of higher learning.

Emphasis will be placed on new technologies such as robotics and automation to meet the needs of future customers and markets as well as becoming the tools for SingPost’s next generation of employees.

Some initiatives now being carried out by the SingPost COI are:

  • Deliver significant enhancements to the eCommerce logistics platform which will help support the smart logistics and smart nation initiative;
  • Roll out a new version of the Self-service Automated Machine (SAM) platform to enhance customer experience and provide a seamless omni-channel experience encompassing the kiosk and the digital postal office;
  • Bring the online and offline world of retail shopping to the SingPost mall, which will provide exciting merchant offerings and delivery options to the customer. Retail merchants will be able to experiment with unique ways of interacting with customers to boost revenue and increase loyalty;
  • A digital transformation of the post office to provide customers options to transact with greater ease and pace; and
  • Innovate last mile delivery options through building the next generation of POPStations and experimenting with drone delivery across the island.

 

About Singapore Post Limited

For over 150 years, Singapore Post as the country's postal service provider, has been delivering trusted and reliable services to homes and businesses in Singapore.

Today, SingPost is pioneering and leading in eCommerce logistics as well as providing innovative mail and logistics solutions in Singapore and around the world, with operations in 19 markets.

Building on its trusted communications through domestic and international postal services, SingPost is taking the lead in end-to-end integrated and digital mail solutions. The suite of SingPost eCommerce logistics solutions includes front end web management, warehousing and fulfilment, last mile delivery and international freight forwarding.

SingPost has been listed on the Main Board of the Singapore Exchange since 2003. The market capitalisation of SingPost stood at S$3.53 billion as of 31 March 2016. The company has a strong credit rating of A-/Stable by Standard & Poor's.

 

Media Contacts

Felicia Ang
Tel: +65 6845 6635
Email: feliciaang@singpost.com

Hong Mei Yu
Tel: +65 6845 6298
Email: hongmeiyu@singpost.com

 

SingPost Regional eCommerce Logistics Hub Quick Facts

 

Total investment S$182 million
Total area 553,000 square feet (51,375 sqm)
Configuration
  • Three-storey integrated facility
  • Two warehousing floors
  • Office block
Level 1 Sorting facility
  • Siemens' VarioSort cross-belt sorter measuring around 500 meters in length
  • 291 chutes for parcel sorting
  • OCR technology to enable >98% automated processing for good quality barcode labels with machine printed addresses
  • Sort up to 100,000 parcels per day
Level 2 Warehouse
  • Pick by light: high performance, near 100% accuracy
  • Pick to tote: high performance, near 100% accuracy
Direct last mile delivery vehicle capacity 150 loading bays that can cater up to 600 delivery vans per day
Global delivery network (with a hybrid model of postal and commercial connections) Serving more than 200 countries
SingPost global eCommerce logistics footprint Spanning 19 markets, with more than 50 fulfilment centres